Leaf (System iron) 2009

After receiving a baccalaureate of Visual arts from the (les Orangers) high school of Rabat Morocco, I joined the national school of Applied Arts of Limoges in France (ENAD), the current ENSA and I received my degree DNSEP (Diplôme National Supérieur d’Expression Plastique) in 1996.

Visual Arts and particularly my interset for sculpture played an important role in my approach. I follow tow paths to elaborate my projects. The first approach is a completely controlled process, it is based on observation, The analysis and investigation .
The second approach is based on the materialization of ideas which come to mind , by sketch, rough and model 2D or 3D.
In a product, what interests me is the symbolism it releases: its ability to capture the eye and questioning the user . Not limited to the functional aspect, its criteria in addition, acquire to the product the legitimacy of occupying both physical and temporal space.
For me, a lamp should not be designed just to illuminate but it must be a medium to convey a message, to tell a story, an object with which I can weave affects.

I try to design objects of evryday that provide the pleasure of being watched and not stored after use. That’s why my work and my intention is focused on form.

After receiving a baccalaureate of Visual arts from the (les Orangers) high school of Rabat Morocco, I joined the national school of Applied Arts of Limoges in France (ENAD), the current ENSA and I received my degree DNSEP (Diplôme National Supérieur d’Expression Plastique) in 1996.

Visual Arts and particularly my interset for sculpture played an important role in my approach. I follow tow paths to elaborate my projects. The first approach is a completely controlled process, it is based on observation, The analysis and investigation .
The second approach is based on the materialization of ideas which come to mind , by sketch, rough and model 2D or 3D.
In a product, what interests me is the symbolism it releases: its ability to capture the eye and questioning the user . Not limited to the functional aspect, its criteria in addition, acquire to the product the legitimacy of occupying both physical and temporal space.
For me, a lamp should not be designed just to illuminate but it must be a medium to convey a message, to tell a story, an object with which I can weave affects.

I try to design objects of evryday that provide the pleasure of being watched and not stored after use. That’s why my work and my intention is focused on form.

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