Leaf (System iron) 2009
After receiving a baccalaureate of Visual arts from the (les Orangers) high school of Rabat Morocco, I joined the national school of Applied Arts of Limoges in France (ENAD), the current ENSA and I received my degree DNSEP (Diplôme National Supérieur d’Expression Plastique) in 1996.
Visual Arts and particularly my interset for sculpture played an important role in my approach. I follow tow paths to elaborate my projects. The first approach is a completely controlled process, it is based on observation, The analysis and investigation .
The second approach is based on the materialization of ideas which come to mind , by sketch, rough and model 2D or 3D.
In a product, what interests me is the symbolism it releases: its ability to capture the eye and questioning the user . Not limited to the functional aspect, its criteria in addition, acquire to the product the legitimacy of occupying both physical and temporal space.
For me, a lamp should not be designed just to illuminate but it must be a medium to convey a message, to tell a story, an object with which I can weave affects.
I try to design objects of evryday that provide the pleasure of being watched and not stored after use. That’s why my work and my intention is focused on form.