Leaf (System iron) 2009
After receiving a baccalaureate of Visual arts from the (les Orangers) school of Rabat Morocco, I joined the national school of Applied Arts of Limoges in France (ENAD), the current ENSA and I received my degree DNSEP (Diploma National Supérieur d’Expression Plastique) in 1996.
Visual Arts, particularly my interest in sculpture played an important role in my approach.
I follow two paths to elaborate on my projects.
The first approach is a completely controlled process, it based on observation, analysis, and investigation.
The second approach is based on the materialization of ideas that come to mind, by sketch, rough, and 2D or 3D .
What interests me in a product is the symbolism it conveys its ability to capture the eye and questioning the user. Not limited to the functional aspect, its criteria, in addition, acquire to the product the legitimacy of occupying both physical and temporal space.
For me, a lamp must be designed to convey a message and tell a story, not just to light.
I try to design objects of every day that provide the pleasure of being watched and not stored after use. This is why my intention is focused on the form.